Heute bin ich auf eine interessante Übersicht zu möglichen Online-Geschäftsmodellen gestoßen, auf die ich hier gern hinweise:
► Box UK: Monetizing your Web App: Business Model Options
We spent a few hours going through the Webware 100 Top Web Apps for 2008, analysing the business model(s) used by each.
Als Beispiel sehen Sie hier die im Bereich Long-Term Revenue aufgeführten Geschäftsmodelle:
Strategic, ‘Invest and Reward’ models where costs are incurred initially for a longer-term ‘pay off’.
Model | Variation | Notes |
Establish and Exploit | Attract a substantial audience before monetizing. | |
Re-use/Re-sell | Re-sell/re-use the data/content, usually from User Generated Content websites e.g. create books, posters or other purchasable products from data/content created on site. | |
Platform | Establish a platform, then charge for third parties to participate once an audience has been established e.g. iPhone. See also Facebook. | |
Branding | Build a ‘personal brand’ for yourself/your company. Once awareness is raised, go on Conference/Workshop/‘Expert’ circuit, or release a book, etc. | |
Sell/Exit | Create a popular application/website, then make it someone else’s problem to monetize e.g. YouTube |
via: The Long Tail