Nielsen hat untersucht, welche die am häufigsten von Über-65-Jährigen in den USA genutzten Webseiten sind. Dabei ist herausgekommen, dass Facebook inzwischen eine sehr wichtige Rolle auch für diese ältere Zielgruppe spielt:
The No. 1 online destination for people over 65 in November 2009 was Google Search, with 10.3 million unique visitors. Windows Media Player and Facebook were No. 2 and No. 3, with 8.2 million and 7.9 million visitors, respectively. Interestingly, Facebook, which came in at No. 3, ranked No. 45 just a year ago among sites visited by senior citizens.
Das Thema “Social Media” ist allgemein wichtiger geworden für die Über-65-Jährigen und so lässt sich immer besser widerlegen, dass solche Plattformen nur Spielerei und von Jugendlichen Genutztes sind:
Overall, the number of unique visitors who are 65 or older on social networking and blog sites has increased 53 percent in the last two years alone. 8.2% of all social network and blog visitors are over 65, just 0.1 percentage points less than the number of teenagers who frequent these sites.
Top 10 Online Destinations Visited by People 65+ in November 2009 (U.S., Home and Work) | |||
---|---|---|---|
# | Site | Unique Audience (000) | Unique Audience Composition (%) |
1 | Google Search | 10,253 | 7.7 |
2 | Windows Media Player | 8,241 | 10.9 |
3 | 7,946 | 7.2 | |
4 | YouTube | 7,668 | 8.4 |
5 | Amazon | 5,679 | 9.3 |
6 | Yahoo! Mail | 5,638 | 7.8 |
7 | Yahoo! Search | 5,583 | 8.7 |
8 | Yahoo! Homepage | 5,383 | 6.8 |
9 | Bing Web | 4,510 | 10.1 |
10 | Google Maps | 4,397 | 8.4 |
Source: The Nielsen Company |
via: Mashable
Bildquelle: Jacob Bøtter (CC-Lizenz)