Jeremiah Owyang in der Silicon Valley show bei NBC – Themen:
- Investor funding vs Enterprise spending – why is there a disconnect?
- How much brands should spend, or should spending stay small?
- What’s the top spend in corporations in social business?
- What are the roles in corporations who run the social programs? (community managers and corporate social strategist)
- How companies should measure (It’s not just engagement data)
Video (7 min.):