Schlagwort: apple

Apple’s Plan

apple

Marcel weist uns auf diesen interessanten Beitrag hin, der das strategische Vorgehen von Apple beleuchtet – lesenswert:

The real reason why Steve Jobs hates Flash

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Apple are trying desperately to force the growth of a new ecosystem — one that rivals the 26-year-old Macintosh environment — to maturity in five years flat. That’s the time scale in which they expect the cloud computing revolution to flatten the existing PC industry. Unless they can turn themselves into an entirely different kind of corporation by 2015 Apple is doomed to the same irrelevance as the rest of the PC industry — interchangable suppliers of commodity equipment assembled on a shoestring budget with negligable profit.

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Dazu passt die jüngste Akquisition von Apple: Siri, das ich vor ein paar Monaten bereits hier vorgestellt hatte:

Siri bought by Apple

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Why is this strategic for Apple?

Because Siri hooked up APIs from around the world in a very cool personal assistant. It was one of the first apps I loaded on my iPad. Why? Because you could talk to it with your voice and have it do things from getting you a taxi to having it buy movie tickets for you.

The value in unlocked is huge. This shows Apple is very willing to buy its way into the new mobile web and the new API-driven web. This also could be a major cornerstone in how it competes with Google.

Lese-Tipp: „The New Yorker“ über das Buchmarkt-Duell Amazon vs. Apple

newyorker-logoEs ist zwar nicht nur ein Zweikampf – Amazon und Apple sind aber zweifelsohne zwei wichtige Akteure beim Wettstreit um den Buchmarkt der Zukunft. Bei The New Yorker ist ein interessanter und umfangreicher Beitrag erschienen, der diese Auseinandersetzung und die aktuellen Entwicklungen auf dem Buchmarkt ganz allgemein beleuchtet:

The iPad, the Kindle, and the future of books : The New Yorker

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For the time being, Apple’s entrance into the book market has given publishers a reprieve. A close associate of Bezos said, “Amazon was thinking of direct publishing—until the Apple thing happened. For now, it was enough of a threat that Amazon was forced to negotiate with publishers.”

Asked to describe her foremost concern, Carolyn Reidy, of Simon & Schuster, said, “In the digital world, it is possible for authors to publish without publishers. It is therefore incumbent on us to prove our worth to authors every day.” But publishers have been slow to take up new technologies that might help authors. Andrew Savikas, O’Reilly Media’s vice-president for digital initiatives, is shocked that publishers have done so little to create digital applications for their books. “Nothing is stopping publishers from putting apps for books on iPhones,” he said. “There are fifty million iPhones in the world. That’s a great customer base.” Budget-conscious publishers have also reduced the editing and marketing and other services they provide to authors, which has left a vacuum for others to fill. Author Solutions, a self-publishing company in Bloomington, Indiana, has ninety thousand client-authors. For books that attract commercial interest, the company has partnered with publishers like Harlequin to release them through traditional channels, but with more generous royalties.

Jane Friedman, who served as president and C.E.O. of HarperCollins, left in 2008 and established Open Road Integrated Media, an e-book venture. She plans to acquire electronic rights to backlists, sign up new authors (with fifty-per-cent profit-sharing), and form a self-publishing division. “The publishers are afraid of a retailer that can replace them,” Friedman said. “An author needs a publisher for nurturing, editing, distributing, and marketing. If the publishers are cutting back on marketing, which is the biggest complaint authors have, and Amazon stays at eighty per cent of the e-book market, why do you need the publisher?”

Publishers maintain that digital companies don’t understand the creative process of books. A major publisher said of Amazon, “They don’t know how authors think. It’s not in their DNA.” Neither Amazon, Apple, nor Google has experience in recruiting, nurturing, editing, and marketing writers. The acknowledgments pages of books are an efficiency expert’s nightmare; authors routinely thank editors and publishers for granting an extra year to complete a manuscript, for taking late-night phone calls, for the loan of a summer house. These kinds of gestures are unlikely to be welcomed in cultures built around engineering efficiencies.

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via: Boing Boing

So könnte das iPad von morgen aussehen

Die Meinungen zum iPad von Apple gehen teilweise weit auseinander. Interessant ist u.a. die Sichtweise von Andreas Göldi:

High-tech consumer marketing: Why Apple plays in a league of its own

Optisch ansprechend ist das iPad jedenfalls, wie auch nicht anders zu erwarten war:

Video (7 min.):

 

Einen anderen Ansatz verfolgt man bei Light Blue Optics, bei dem ein einfaches Blatt Papier als „Tablet“ dienen kann:

Light Touch™ is an interactive projector that instantly transforms any flat surface into a touch screen. It frees multimedia content from the confines of the small screen, allowing users to interact with that content just as they do on their hand held devices – using multi-touch technology.

Robert Scoble hat ein interessantes Interview mit dem CTO Dr. Adrian Cable geführt, bei dem das Gerät im Einsatz zu sehen ist – sehr beeindruckend:

Video (21 min.):

Dieses Video erklärt grob die Funktionsweise der Technik:

Einfach gut: iPhone App „Type n Walk“

Die einfachen Ideen sind die besten: Bei Boing Boing bin ich auf diese iPhone App namens Type n Walk gestoßen:

Type n Walk is a new iPhone app that lets you see what’s in front of you while typing and walking.
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Type n Walk displays a transparent viewport of what’s directly in front of you. This combined with your peripheral vision is just enough visual information to help you avoid obstacles — like walking face-first into a tree!

Video (1 min.):