Schlagwort: Chris Anderson

Chris Anderson erklärt Stephen Colbert sein Buch „Free“

Stephen Colbert ist ein US-amerikanischer Komiker und Satiriker. Bekannt ist er für seine Auftritte als Moderator der Sendung The Colbert Report. In dieser spielt er die Rolle eines demagogischen Fernsehmoderators, der ebenfalls Stephen Colbert heißt.

Chris Anderson explains how it’s possible for companies to make money by providing free services. (06:03 min.)

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Chris Anderson
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via: VentureBeat

Long-Tail-Autor Chris Anderson über sein neues Buch „Free“

Chris Anderson, Autor von The Long Tail, hat auf der Wired Disruptive Business Conference über sein neues Buch Free: The Future of a Radical Price gesprochen (s.u.), das am 7. Juli 2009 erscheinen wird. Eine Leseprobe gibt es hier.

Worum geht es in Andersons Buch „Free“? Laut Verlag um Folgendes:

Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company’s survival.

The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel’s latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor—effectively too cheap to price). The traditional economics of scarcity just don’t apply to bandwidth, processing power, and hard-drive storage.

Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you’re trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

Der Vortrag (37 min.):

Die Folien zu seinem Vortrag:

via: WIRED, The Long Tail
Bild: Wikipedia

Chris Anderson: 4 Regeln, um im Internet mit Inhalten Geld zu verdienen

Bei TechCrunch werden 4 Ratschläge von Chris Anderson für Medienunternehmen beschrieben, die im Internet mit ihren Inhalten Geld verdienen wollen:

Chris Anderson’s Counterintuitive Rules For Charging For Media Online

  1. The best model is a mix of free and paid
  2. You can’t charge for an exclusive that will be repeated elsewhere,
  3. Don’t charge for the most popular content on your site,
  4. Content behind a pay wall should appeal to niches, the narrower the niche the better

Andersons Fazit: “The head of the curve will be free and the tail of the curve will be paid.”

Im Juli wird auch Andersons neues Buch Free: The Future of a Radical Price auf den Markt kommen.

Zur Person: Chris Anderson
Chris Anderson is the author of the international bestseller The Long Tail. He is the editor in chief of Wired magazine and was a U.S. business editor at The Economist. He began his career at the two premier science journals Science and Nature. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California.