US-Mütter wollen mit ihrem (Kauf-)Verhalten eine größere Sache unterstützen


Associating a product with a social or environmental cause Americans care about is a popular marketing tactic among consumers. More than two in five bought such a product in the past year, according to the “2010 Cone Cause Evolution Study” from agency Cone.
It also affected their feelings about what products and services they would recommend, where to shop and work, and which companies they would welcome in their communities.

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