Sehr gut auf den Punkt.
»People often criticize companies for calling their customers a community. The question isn’t whether or not their customers are a community. They are. The question is whether or not the shared identity is meaningful to them.
(…)
So how do you know if a community is meaningful to someone?
Now you’re asking the right question.«
(via David Spinks, swissmiss)
Foto: Susan Murtaugh (CC-Lizenz, BY-ND)
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