Sehr gut auf den Punkt.

»People often criticize companies for calling their customers a community. The question isn’t whether or not their customers are a community. They are. The question is whether or not the shared identity is meaningful to them.

(…)

So how do you know if a community is meaningful to someone?

Now you’re asking the right question.«

(via David Spinks, swissmiss)

Foto: Susan Murtaugh (CC-Lizenz, BY-ND)