Andreas Weigend befragt John Callahan von MySpace (Fox Interactive Media) zu den Themen Social Media, personalisierte Werbung und den zugrunde liegenden Daten. Aus der Selbstbeschreibung zum interessanten Interview:
John Callahan (of MySpace / Fox Interactive Media) and Andreas Weigend sit down and have a discussion covering HyperTargeting Ads and much more!
HyperTargeting by MySpace is an advertising solution that enables online marketers to tap into self-expressed user information to target campaigns like never before.
Video (8 min.):