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HUGO BOSS is one of the leading premium fashion and lifestyle companies with around 13,800 employees worldwide. As diverse as we are at HUGO BOSS, we all share a common goal: to inspire people through our work. In this role, you will have the opportunity to be yourself and to contribute your ideas and your creativity – because, to create something extraordinary, we must explore new paths together. Join our team and discover how you can shape your own future at HUGO BOSS!
Senior Social Media Manager (m/f/d)
HUGO BOSS AG | Metzingen near Stuttgart | Germany | Full-time
We are looking for a Senior Social Media Manager (m/f/d) to strengthen our Social Media team as soon as possible.
- Initiate, create and lead global social media projects and campaigns for our brands HUGO and BOSS delivering against strategy and objectives
- Devise strategies and tactics to increase reach and engagement on social media. Manage social media driven campaigns from ideation, content production to execution and performance measurement
- Drive innovation on a 360° level, bring forward new initiatives and ideas, explore and develop strategies for emerging channels as TikTok etc.
- Work closely with the Influencer Marketing team to create and implement social first campaigns with key opinion leaders
- Oversee the annual planning, working closely with the social media managers, community managers and influencer marketing managers
- Manage campaign roll-out and storytelling on global social media channels, talent’s channels and other marketing channels, taking into account objective and audience for each project
- Ensure cross-functional alignment with a wide variety of internal stakeholders such as Global Art Direction, Global Licenses, Brand Communications, E-Com, Global Sustainability and liaise externally with agencies
- Cooperate closely with Global Media to identify paid opportunities maximizing campaign efficiency
- Oversee all reporting and social analytics to ensure all strategies and tactics are tracking against goals and KPIs
- Stay on top of industry trends and mine opportunities within partnerships, emerging platforms, and product betas
Um sich zu bewerben, besuchen Sie bitte: careers.hugoboss.com.