Es geht nicht um Paid vs. Free Content – Irgendeiner muss immer zahlen

Häufig wird diskutiert, ob man Inhalte kostenlos abgeben sollte oder nicht. Selbst moralische Argumente werden bisweilen bemüht. Man dürfe doch nicht und man müsse doch … Clay Shirky dazu: “You’re gonna miss us when we’re gone!” has never been much of a business model.

Es geht nicht um Paid vs. Free Content - Irgendeiner muss immer zahlen

Innovative Vermarktungsansätze von Personen wie Cory Doctorow werden oft selbst dann kleingeredet, wenn sie funktionieren. Letztlich geht es aber gar nicht um die Frage, ob Paid Content oder ob Free Content das Richtige ist. Es geht um funktionierende Geschäftsmodelle. Denn einer muss am Ende immer zahlen, wie Shelly Palmer treffend feststellt:

Free vs. Paid: The Wrong Debate

There are only three business models: I pay, you pay or someone else pays. That’s it. I pay means that I (the publisher of the content) am willing to fund the creation, production and distribution of the content for my own purposes. You pay means that you are willing to pay me for my content. Someone else pays means that a third party is willing to pay me so that you can consume my content. Some of my KPMG friends have pointed out that, from the content producer/publisher’s point of view, there are really only two models: I pay or I get paid. I like to include the idea of third-party involvement, because it is so common to the media business.

Die Frage ist, was unter dem Strich herauskommt, egal auf welche (indirekte) Art für den Inhalt bezahlt worden ist:

Can you frame this conversation as free vs. paid? No. Not if you are trying to get someone to pay you cash directly for something that is ubiquitously available for free. Free vs. Paid is not the great debate, it’s a no-brainer — free wins! Valueless vs Valuable, Scarce vs Ubiquitous, Demanding of attention vs Commanding of attention are the debates and the winners will be the individuals and organizations that can most effectively translate the value of content into wealth.

via: Techdirt
Bildquelle: Simon Blackley (CC-Lizenz)

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