Jeremiah Owyang unterscheidet 5 Entwicklungsstufen des Social Webs

John McCrea (Plaxo) and Joseph Smarr (Plaxo) welcome special guest, Forrester analyst Jeremiah Owyang, for a discussion of “The Five Eras of the Social Web”

Diese fünf Phasen unterscheidet Owyang:


  1. Era of Social Relationships: People connect to others and share
  2. Era of Social Functionality: Social networks become like operating system
  3. Era of Social Colonization: Every experience can now be social
  4. Era of Social Context: Personalized and accurate content
  5. Era of Social Commerce: Communities define future products and services



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