Jeff Jarvis über ungeeignete Geschäftsmodell-Ansätze

Jeff Jarvis hat hier u.a. sechs Geschäftsmodell-Ansätze benannt, die in allen Branchen denkbar ungeeignet sind:

  • Tradition is not a business model. The past is no longer a reliable guide to future success.
  • “Should” is not a business model. You can say that people “should” pay for your product but they will only if they find value in it.
  • Virtue is not a business model. Just because you do good does not mean you deserve to be paid for it.
  • Business models are not made of entitlements and emotions. They are made of hard economics. Money has no heart.
  • Begging is not a business model. It’s lazy to think that foundations and contributions can solve news’ problems. There isn’t enough money there.
  • No one cares what you spent. Arguing that news costs a lot is irrelevant to the market.

via: Techdirt

Kommentar schreiben