Jeremiah Owyang: Die erfolgreichen “Social-Media-Experten” in Unternehmen machen sich selbst überflüssig

Jeremiah Owyang in der Silicon Valley show bei NBC – Themen:

  • Investor funding vs Enterprise spending – why is there a disconnect?
  • How much brands should spend, or should spending stay small?
  • What’s the top spend in corporations in social business?
  • What are the roles in corporations who run the social programs? (community managers and corporate social strategist)
  • How companies should measure (It’s not just engagement data)

Video (7 min.):

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