Simon Sinek: Kunden wollen wissen, was der höhere Sinn eines Produktes ist

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

Video (18 min.):

via: Bender’s Bookmarks & Blog

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