Mike Masnick verweist bei Techdirt auf zwei interessante Beiträge zum Thema Musik-Bundles:
- David Pakman: The Unbundling of Media
- Ian Rogers: The Unbundling (and Re-Bundling) of Music
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What Rogers is talking about, however, is a more natural bundle. Rather than a bundle borne out of the inefficiencies of existing technology, the bundling he’s talking about is bringing together natural bundles of products that fit together smartly in packages that give fans real options — and which are done for the overall convenience of fans and buyers, not the convenience of retailers and middlemen. That’s a key difference and we’re going to see more and more of it in a variety of industries. The bundles that will disappear are the bundles that were done to help serve the middlemen, and what will replace them (much more profitably and economically efficiently) are bundles that help serve the end user/buyers.
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