Report »Digital 2022 April Global Statshot« von DataReportal, We Are Social & Hootsuite

Beschreibung

Our new Digital 2022 April Global Statshot report – published in partnership with We Are Social and Hootsuite – reveals that more than 5 billion people around the world now use the internet.

This impressive total marks another important milestone on our journey towards universal internet accessibility, and means that 63 percent of the world’s total population is now online.

There’s much more to this story than a headline user figure though, and this article offers extensive analysis to help you understand the implications of this milestone.

But there are plenty of other big stories in this quarter’s report too, including:

  • A big new milestone for social media use in China;
  • A remarkable new record for TikTok;
  • A change in momentum for social media user growth;
  • Further increases in the cost of social media ads;
  • The role of digital in the workplace and B2B marketing; and
  • A jump in cryptocurrency ownership across developing economies.

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