Unten finden Sie einen interessanten Vortrag von Andreas Weigend mit dem Titel: „Taking Data Seriously“, den er auf der Supernova 2009 gehalten hat:
We are awash in unprecedented oceans of information, but few organizations are able to use it effectively. What business opportunities and policy innovations will become possible with better collection, aggregation, analysis, dissemination, and sharing of data?
Andreas Weigend is the former Chief Scientist at Amazon.com and an expert in data mining and computational marketing. As an independent consultant, he now helps data-intensive organizations make strategic decisions based on analytics and metrics. His applied research is in fields including behavioral economics, time series analysis, and computational finance. He served as Amazon.com’s Chief Scientist until January 2004, where he developed data mining techniques and designed applications including customer network and lifecycle analysis.
Andreas Weigend befragt John Callahan von MySpace (Fox Interactive Media) zu den Themen Social Media, personalisierte Werbung und den zugrunde liegenden Daten. Aus der Selbstbeschreibung zum interessanten Interview:
John Callahan (of MySpace / Fox Interactive Media) and Andreas Weigend sit down and have a discussion covering HyperTargeting Ads and much more!
HyperTargeting by MySpace is an advertising solution that enables online marketers to tap into self-expressed user information to target campaigns like never before.
Andreas Weigendis a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems. He currently lectures at Stanford, Berkeley and Tsinghua Universities on the application of data analysis to electronic business problems.
Ted Shelton is currently CEO of The Conversation Group. Ted has spent the past 20 years working in the high tech industry, as a software developer and executive in both public and privately held companies.