Schlagwort: Jeff Jarvis

Jeff Jarvis über ungeeignete Geschäftsmodell-Ansätze

Jeff Jarvis hat hier u.a. sechs Geschäftsmodell-Ansätze benannt, die in allen Branchen denkbar ungeeignet sind:

  • Tradition is not a business model. The past is no longer a reliable guide to future success.
  • „Should“ is not a business model. You can say that people „should“ pay for your product but they will only if they find value in it.
  • Virtue is not a business model. Just because you do good does not mean you deserve to be paid for it.
  • Business models are not made of entitlements and emotions. They are made of hard economics. Money has no heart.
  • Begging is not a business model. It’s lazy to think that foundations and contributions can solve news‘ problems. There isn’t enough money there.
  • No one cares what you spent. Arguing that news costs a lot is irrelevant to the market.

via: Techdirt

Jeff Jarvis über Unternehmer-Journalismus

Ulrike Langer hat vor kurzem ein interessantes Interview mit Jeff Jarvis u.a. zu seinem Ansatz eines „entrepreneurial journalism“ geführt:

Brauchen wir mehr Journalisten als Unternehmer? In welchen Bereichen hat ein Unternehmerer-Journalist besonders gute Chancen? Ein Interview mit Jeff Jarvis („Buzzmachine“, „What Would Google Do?“), der an der New Yorker CUNY Graduate School of Journalism den Kurs „Entrepreneurial Journalism“ leitet. Mit Jeff Jarvis sprach ich in München auf Burdas Digitalkonferenz DLD10.

Auf Ulrike Langers Blog findet sich sogar eine Textfassung des Interviews.

Video (18 min.):

University of the People: Alternative in spe zur klassischen Hochschule?

Jeff Jarvis hat sich in seinem lesenswerten Buch What Would Google Do? auch mit der Rolle der Hochschulen auseinandergesetzt. Schließlich blieben auch sie nicht unberührt von den Konsequenzen der Digitalisierung und des Internets, so Jarvis. Er schreibt:

Who needs a university when we have Google? All the world’s digital knowledge is available at a search. We can connect those who want to know with those who know. We can link students to the best teachers for them (who may be fellow students). We can find experts on any topic. Textbooks need no longer be petrified on pages but can link to information and discussion; they can be the products of collaboration, updated and corrected, answering questions and giving quizzes, even singing and dancing. There’s no reason my children should be limited to the courses at one school; even now, they can get coursework online from no less than MIT and Stanford. And there’s no reason that I, long out of college, shouldn’t take those courses, too.


Call me a utopian but I imagine a new educational ecology where students may take courses from anywhere and instructors may select any students, where courses are collaborative and public, where creativity is nurtured as Google nurtures it, where making mistakes well is valued over sameness and safety, where education continues long past age 21, where tests and degrees matter less than one’s own portfolio of work, where the gift economy may turn anyone with knowledge into teachers, where the skills of research and reasoning and skepticism are valued over the skills of memorization and calculation, and where universities teach an abundance of knowledge to those who want it rather than manage a scarcity of seats in a class.

Die UN Global Alliance for Information and Communication Technology and Development (GAID) hat vor kurzem mit der University of the People eine Hochschule gegründet, die in die von Jarvis gewünschte Richtung zielt:

In der Selbstbeschreibung heißt es:

University of the People (UoPeople) is the world’s first tuition-free, online academic institution dedicated to the global advancement and democratization of higher education. The high-quality, low-cost and global pedagogical model embraces the worldwide presence of the Internet and dropping technology costs to bring collegiate level studies to even the most remote places on earth. With the support of respected academics, humanitarians and other visionaries, the UoPeople student body represents a new wave in global education.

Comprised of students from around the world, the student body will learn through peer-to-peer teaching with support of respected scholars. Within the online study communities, students will share resources, exchange ideas, discuss weekly topics, submit assignments and take exams.

Gewisse Kosten entstehen dennoch:

The only charge to students is a $15 to $50 admission fee, depending on their country of origin, and a processing fee for every test ranging from $10 to $100. For the University to sustain its operation, it needs 15,000 students and $6 million, of which Mr. Reshef has donated $1 million of his own money.

Hinweise bei Mashable:

Right now, the University only teaches two courses, information technology and business administration, which school founder Shai Reshef says are the two most useful degrees for finding a job around the world. Of course, the school is not yet accredited and can’t yet confer degrees, but applying for proper accreditation is planned.

Anmerkungen des Gründers Shai Reshef:

Jeff Jarvis erklärt Google Googles Erfolgsgeheimnis

Jeff Jarvis hat bei Google vor Ort eine Stunde über die Ideen aus seinem Buch What Would Google Do? gesprochen. Sehenswert!

Worum geht’s?

What’s the question every business should be asking itself? According to Jeff Jarvis, it’s What Would Google Do? If you’re not thinking or acting like Google — the fastest-growing company in the history of the world — then you’re not going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls „the new Google century,“ including such insights as: Think Distributed, Become a Platform, Join the Post-Scarcity, Open-Source, Gift Economy, The Middleman Has Died, Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners, Do What You Do Best and Link to the Rest, Get Out of the Way, Make Mistakes Well

Hier die Präsentation zum Vortrag:

via: BuzzMachine

„What Would Google Do?“ von Jeff Jarvis kostenlos lesen

Zurzeit lese ich das neue Buch von Jeff Jarvis: What Would Google Do? Ich kann die Lektüre jedem sehr empfehlen! Clay Shirky beschreibt es gut:

Jeff Jarvis has written an indispensable guide to the business logic of the networked era, because he sees the opportunities in giving the people control, and understands the risks in letting your competitors get there first.

Was würde Google nun mit diesem Buch tun? Ich vermute, sie würden es kostenlos als eBook zum Download bereitstellen. Ganz so weit gehen Jeff Jarvis und sein Verlag HarperCollins nicht. Immerhin stellen sie das Buch aber kostenlos zum Lesen am PC, Laptop oder Smartphone bereit. Wer auf den Link Browse Inside this Book klickt, findet den gesamten Inhalt von WWGD und kann ihn am Bildschirm zur Probe oder auch komplett lesen. Meine Empfehlung wäre aber der Kauf des Buches, damit Sie nicht nur Ihre Augen schonen, sondern es Jeff Jarvis zudem ermöglichen, auch künftig so interessante Bücher zu schreiben.