Schlagwort: Jeremiah Owyang

Jeremiah Owyang: Die erfolgreichen „Social-Media-Experten“ in Unternehmen machen sich selbst überflüssig

Jeremiah Owyang in der Silicon Valley show bei NBC – Themen:

  • Investor funding vs Enterprise spending – why is there a disconnect?
  • How much brands should spend, or should spending stay small?
  • What’s the top spend in corporations in social business?
  • What are the roles in corporations who run the social programs? (community managers and corporate social strategist)
  • How companies should measure (It’s not just engagement data)

Video (7 min.):

Jeremiah Owyang unterscheidet 5 Entwicklungsstufen des Social Webs

John McCrea (Plaxo) and Joseph Smarr (Plaxo) welcome special guest, Forrester analyst Jeremiah Owyang, for a discussion of „The Five Eras of the Social Web“

Diese fünf Phasen unterscheidet Owyang:

  1. Era of Social Relationships: People connect to others and share
  2. Era of Social Functionality: Social networks become like operating system
  3. Era of Social Colonization: Every experience can now be social
  4. Era of Social Context: Personalized and accurate content
  5. Era of Social Commerce: Communities define future products and services