This is a video of Futurist Gerd Leonhard’s presentation at the annual MIDEM & MidemNet event in Cannes / France, on January 17, 2009. Gerd talks about why the music industry needs to license the Internet just like it has licensed Radio (i.e. with a collective license), why criminalizing the users & fans will not work – and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate – music like water – would work.
Der Vortrag (14 min.):
Die Slides zum Vortrag: