US-Mütter wollen mit ihrem (Kauf-)Verhalten eine größere Sache unterstützen

eMarketer:

Associating a product with a social or environmental cause Americans care about is a popular marketing tactic among consumers. More than two in five bought such a product in the past year, according to the “2010 Cone Cause Evolution Study” from agency Cone.
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It also affected their feelings about what products and services they would recommend, where to shop and work, and which companies they would welcome in their communities.