Amit Kapur: 1. their web 2. our web 3. your web

(…)
Many of you reading this are avid users of social technology. Like me, you’re probably beginning to experience information overload in your social streams. There’s great content there, but it’s getting increasingly difficult to find it. In engineering terms, the signal-to-noise ratio is dropping (or, as a corollary, the work-to-reward ratio is increasing). And, as more people become more active in the social and real-time web, the problem will only get worse.
(…)

Amit Kapur: The Future Will Be Personalized