Bei MediaShift ist gestern ein lesenswerter Artikel erschienen:

► Transparency as a PR Principle, Not a Tactic

Zitat:

Before long, it won’t simply be the case that you shouldn’t simply write or say anything you wouldn’t want discovered in the New York Times or online. Instead, in an effort to attain the kind of transparency that is obligatory in a new era of citizen journalism, a new standard will emerge whereby organizations will be compelled not to do anything they wouldn’t want discovered. The organizations that will be truly successful in this environment are those that have integrated transparency as part of their organizational culture and not just their communications strategy.